Discover our 10 values

The Joynn platform is not a conventional marketplace; rather, it is an innovative platform dedicated to sustainable products. By embracing the 10 core values, Joynn not only sets a new guideline for the future but also creates an interactive environment where product designers, material developers, manufacturers, and customers can collaborate effectively. This collaboration is essential for driving meaningful changes in the industry and empowering consumers to make more informed choices about the products they use in their daily lives. 

1

Building a marketplace for sustainable products

If a customer is genuinely interested in sustainable products and making environmentally responsible choices, then JOYNN is undoubtedly the ideal marketplace to explore.

We exclusively partner with manufacturers who are deeply aligned with our core 10 values that focus on sustainability, ethical production, and eco-friendliness.

By curating a selection of these dedicated partners, we aim not only to enhance consumer awareness but also to fundamentally change the supply chain dynamics while actively working toward a future filled with sustainable products that benefit both people and the planet.

2

Matching the best manufacturers to our customers

JOYNN is not just a standard supply chain; rather, it is an innovative platform that offers a diverse range of services designed to stimulate and enhance business interactions between end-users and manufacturers. 

This unique approach aims to alleviate the persistent price pressures faced by manufacturers, thereby creating valuable margins that can be utilized for social impact initiatives. Additionally, Joynn is committed to maintaining its ability to provide competitive pricing for its customers, ensuring that everyone in the supply chain benefits from this mutually advantageous model.

3

Creating social impact

Customers will appreciate social impact when it is done in such a thoughtful and meaningful manner that it truly creates a positive influence with measurable results they can follow over time. Especially when it is focused on initiatives for children, it becomes an impact that customers are genuinely happy and eager to contribute to, knowing that their involvement is making a difference in the lives of young individuals and the community at large.

4

Creating a circular economy

Most of the products, when they reach the end of their life cycle, typically end up in a landfill or get incinerated. This unfortunate reality has a tremendous and often detrimental impact on the environment we live in, and it certainly is not a sustainable way of producing and consuming goods. 

We must shift our mindset towards better practices; it is essential to re-purpose articles throughout the entire manufacturing process. Additionally, we ought to carefully consider how the products we create will eventually fit into a circular economy, where materials are reused, recycled, or repurposed, thereby reducing waste and conserving precious resources.

5

Stimulating start-ups

The Joynn platform will provide start-ups with significantly more opportunities for growth and success, as JOYNN is uniquely capable of matching customers to innovative start-ups. 

This powerful capability will enable emerging businesses to launch sustainable products more quickly and efficiently, ultimately allowing them to generate revenue to expand and thrive in a competitive marketplace. 

Young entrepreneurs with promising ideas have the potential to drive innovation and shape the new economy, and Joynn can actively stimulate this process on the platform, fostering a vibrant environment for creativity and entrepreneurship.

6

100% Transparancy

To effectively motivate customers to join the JOYNN movement, it is essential that JOYNN operates with complete and unwavering transparency.

Customers will enjoy direct and open lines of communication with the manufacturer, which stands as the foundational step towards achieving true transparency.

The next essential step in this process is that customers will have the unique opportunity to track the journey of their purchased products.

They can also monitor the impact programs associated with these products in a clear and transparent manner. This will be made possible through the use of QR codes conveniently placed on the products themselves, allowing for easy access to information about their origin and the positive effects they have on communities.

7

The Joynn Index

Knowing how sustainable a product really is will depend on the score of the index that evaluates various factors related to environmental impact and resource usage. By doing this, we not only encourage manufacturers to actively work on improving their scores within the Index, but we also aim to foster a sense of responsibility towards more sustainable practices. As a result, we will only match and support those manufacturers who show genuine progress in enhancing their Index scores over time, thus promoting a more sustainable future for all.

8

Investing in the new generation

The future truly belongs to the children, and we carry an immense responsibility towards ensuring their well-being and success. Joynn is dedicated to investing in the new generation through a variety of impactful social programs, which are designed to not only uplift our youth but also to stimulate a sustainable circular economy. 

9

Responsibility

In the current supply chain, products are moved without anyone taking responsibility for them, especially at the end of their life cycle. Consequently, the costs of waste and environmental impact are shouldered by society, hidden from the consumer’s view, while profit drives the market. 

Joynn addresses this gap by aiming to restore accountability in the supply chain. Our mission is to promote a circular economy model focused on sustainability, ensuring responsibility for products throughout their lifecycle, from production to disposal.

10

Social enterprise

Joynn believes that profit should be used to enhance humanity and nature, which is best accomplished by collaboratively building a circular and social enterprise model.

The race to the bottom is not sustainable and the environment and people are paying the price. The social enterprise JOYNN will be owned by all certificate-holders and cannot be taken over by for example venture capitalist or other companies.

Joynn will be a independent, transparant and a democratic structure.